As you might have noticed we’ve been very busy here at Tokeet. In 2019 we completed some of the most ambitious projects in our history and successfully launched Rategenie, Tokeet v3, Owner Center, and Margins. We spent a lot of time speaking with and listening to you, our customers, taking your feedback and direction to heart, and produced solutions to help you grow your business. We are pleased with the overwhelmingly positive feedback that we…
Thank you for using Tokeet! As you might have noticed we’ve been very busy here at Tokeet. In 2019 we completed some of the most ambitious projects in our history and successfully launched Rategenie, Tokeet v3, Owner Center, and Margins. We spent a lot of time speaking with and listening to you, our customers, taking your feedback and direction to heart, and produce solutions to help you grow your business. We are pleased with the…
With just over 20 years of booming industry, it’s safe to say that a standard for vacation rental quality has been established. A set of core amenities, a level of cleanliness and hospitality, and various other factors form your guests’ expectations. Generally, this set of standards is designed to please everyone. But what happens when you design a vacation rental to cater specifically to one demographic?
Any experienced short-term rental manager knows that cancelations can mean a lot more than losing a few days of revenue. A canceled booking means you have to make an effort to fill the rooms on short notice, often at cut rates. It also means you’ll have to contact housekeeping and other associated staff to let them know of the changes. A booking that’s made on a weekend or holiday could potentially ruin your chances of making a more desirable booking simply by blocking dates before being canceled.
As a business owner, you probably know how hard it is to get help with something you’re uncertain of without being bombarded by sales pitches. Content marketers have virtually monopolized any subjects you may consider informative or educative. This can be extremely frustrating when you’re just searching for some unbiased answers.
On September 24th, 2019, the Santa Monica City council enacted an ordinance to ban sort-term rentals. Just six days later, they voted unanimously to impose $1000 fines on vacation rentals who violate the ordinance. To tie it all off, the federal appeals court has upheld the ordinance – also voted in unanimously.
One of the best things about short-term rental schemes is that it allows blue collar people the chance to own and maintain a second property. Most people would never be able to justify taking a mortgage on another home or tying up their savings in real estate without a return expected. This leads to a lot of people searching for properties in their ideal vacation spots, often outside of their home countries.
Not too long ago, we reported on a potentially massive shift in the vacation rental listing hub / OTA world: Google wants in. And if you’re familiar with Google’s business operations, you know their inevitable dominance is a slow burn.
It might be hard to imagine, but email marketing is still one of the most effective forms of advertising around. How can that be when everyone you know hates junk mail? No one reads it, it goes straight in the trash. Well, proper email marketing isn’t going to look like junk to your target audience.
Everyone who owns or manages vacation rentals will quickly become familiar with their seasonal traffic. After the first couple years of operation, you may find yourself wondering if there’s anything to do to remedy your seasonal slumps. It can be extremely frustrating knowing there’s a beautiful property sitting vacant.
