TripAdvisor is a mega player in the travel and hospitality industry. 60% of surveyed travel consumers worldwide have booked trips after visiting TripAdvisor site and researching areas and accommodations on the platform.
From the consumer or traveler’s point-of-view, TripAdvisor is an excellent source of information that can help them decide where to book their next vacation or business trip.
However, there are issues with the TripAdvisor platform, and the company is seeking to remedy these problems, and bring more clarity and insight into the travel and accommodation industry.
Before unveiling their new social media plans, TripAdvisor was having problems with false and unverified reviews proliferating across the platform. Not only did this needlessly damage otherwise good vacation rental business’s reputations, it also damaged TripAdvisor, too.