I have been quite happy overall with using Tokeet but the way you are handling the situation is very saddening.
It is a good start that you are giving free service to Italy and giving 2 months for 1 year subscribers
What about the rest of your customers though? Estonia is in lockdown as are many other countries. Guest apartments and hotels are empty now - not just in Italy!!!
In Estonia in just one day 500+ offers were added to long term rental market because guest apartments have no more guests - remember, Estonia is a small country. This shows the magnitude of the impact of COVID-19 and the coming economic downturn is just starting.
I have all booking cancelled up to middle of May and I am quite sure the rest of the year will go sour too.
I understand that you have to cover running costs and so on but no significant discount/free service for customers outside of Italy?
And no discount whatsoever for customers who have not signed up for yearly service? Almost as if you want to punish customers such as myself
You do understand that the best potential yearly plan customers are the ones who are customers but not on yearly plan yet? The way you will get those customers to take the yearly plan is to lower your prices. Your product is very scalable, so your cost base is not significantly different whether the customer has 1 apartment or 5 or 10 apartments. For me, as an operator of just one 1 apartment the current price you charge has been on the very limit for acceptable. If I had 3 or more apartments, the cost would be reasonable and OK.
I suggest you lower the price for customers with 1-2 apartments - you will get more business that way without increasing cost base and it creates a sales funnel without the need to put much effort on extra marketing.
Have you considered your competition and what effects the global crisis will have on pricing for the services you offer in general? I predict, the prices will start coming down because the need for your services might stay constant but operators simply can not afford it for the time being.
It is easy for such customers (me included) to just stop using your services since there are no booking, no revenue to cover the costs of using Tokeet.
I suggest you make a minimum 50% discount for all customers until business picks up again. This way you will be able to cover your costs and not lose customers.
Otherwise you will lose all revenue from some customers, including me. I will wait for another week and if there is no solution, the smart move for me is to stop using Tokeet until business picks up again.